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Debate: Shock Marketing

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Should shock marketing tactics be made illegal?

Contents

Background and Context of Debate:

Note: Shock advertising should not be confused with High Impact Marketing which is also designed to raise consumer awareness and get attention using unconventional means.

The differences between the two are High Impact Marketing creates excitement while Shock Advertising creates fear in most cases.

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Pro

  • Shock marketing has a negative influence on children. Shock Marketing should be illegal, especially during the hours when young children are watching television. One Shock Ad showing a car crash is enough to give some children nightmares and give the parents fits when the child becomes afraid to get into an automobile.
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Con

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